Brand Concept

As a minimalistic beauty brand, C'EST TOUT. aspires to bring simplicity and transparency to the beauty industry. From research to formulation, we create effective products while decluttering ingredient lists to include only what is needed.

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FORMULATION

C'EST TOUT. guiding principle is to create beauty products that are clean, simple, and effective. Full ingredient transparency is at the core of our company's philosophy; we want you to know exactly what goes in our products and on your body.

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Active Ingredients in our Formula

Calendula Zemea® Extract

Calendula is widely known for its regenerative, anti-inflammatory, and antioxidant properties. It hydrates the scalp, helps improve dandruff, and protects the scalp and hair from cell damaging radicals. It can also promote blood circulation, thus delivering essential nutrients to hair follicles.

Active Ingredients in our Formula

Rosemary Zemea® Extract

Rosemary has shown to improve blood circulation and strengthen hair follicles (prevents hair follicles from being starved of blood supply), have anti-inflammatory properties (helps with itchy scalp), heal nerve damage and restore tissue in the scalp. In addition, it helps with premature graying and dandruff.

Active Ingredients in our Formula

Niacin (B3/Nicotinic Acid)

Niacin (B3 vitamin) is an essential vitamin for healthy hair. When applied topically, it stimulates the dilation of blood vessels, thus increasing blood circulation and nutrient flow in hair follicles. Niacin also facilitates the removal of waste products from skin, creating an environment for healthier scalp. It is the star ingredient in our formulation.

Active Ingredients in our Formula

Anagain™ Pf

AnaGain™ pf is a preservative free, aqueous (water based) extract from organic pea sprouts. It has shown to stimulate hair growth at the root, prolong hair life cycle, and restore the vitality of the hair in just 3 months of consistent use. Pea sprouts are also a rich source of various nutrients like biotin and L‐arginine, that help improve overall condition on hair and scalp.

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DIY Coffee scrub

It shouldn’t come as a surprise that the best way to solve a problem is to tackle the root cause (ha!). Here is a recipe for an awesome DIY coffee ...

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