About Us

At C'EST TOUT. [sɛ tu], our mission is to create quality products that enhance the natural beauty in everyone. We believe in transparency and simplicity, and create products that use clean, simple, and effective ingredients that are easy to understand. Our products focus on natural aesthetic and realistic results, that are achieved through consistent self-care. We want to inspire our customers to be the best versions of themselves, and assist in finding harmony between their inner and outer beauty.

OUR BEGINNING

Our story began in 2016, when our co-founder went through postpartum hair loss. While looking for a natural and safe solution, she struggled to find a product that had understandable ingredients and was not filled with harmful chemicals. Turning to her ancestral roots, she found that generations of European women have been using Niacin (a form of Vitamin B3) to regrow their hair naturally. After months of diligent use, she realized that she had not only grown a new set of bangs (her baby-hairs grew in), her hair was on the regrow path of her teenage years. She then tested "the secret" on multiple family members and saw consistent results. And so, after spending months of experimenting and improving the formula, it was time to share the creation and help women everywhere regrow and restore their hair to its best potential. That is how C'EST TOUT.'s Scalp Serum was born. 

MINIMALISTIC APPROACH 

Ingredient transparency and integrity is the hallmark of our products. Formulations are always tested, are safe and natural. We believe that Less is More when it comes to ingredients and only strive for the cleanest, most sustainable formulations that deliver optimal results.

BEHIND C'EST TOUT.

So why C'EST TOUT.? The name literally translates as "That is All". We believe that beauty is Simple, that beauty is Clean, that beauty is in taking care of one's self, preserving and enhancing Natural beauty. There are no hidden tricks, ingredients, or magic promises - just realistic results brought by consistent use. As the French would put it - it's just that simple. 

OUR PROMISE

Our products are always vegan, natural, not tested on animals, and sulfates and parabens free.